By: Laurie Penn-Moyer
The title Entrepreneur is often looked upon with respect and admiration. As children, many of us dream of changing the world in a unique way, or starting our own successful business ventures. Then, along the way, life happens and we begin telling ourselves untruths like “I’m not smart enough,” or “I don’t have enough money” to follow those dreams.
Surprisingly, off-the-charts intelligence and flush bank accounts are not cited as the most important criteria for entrepreneurial success. Instead, thriving entrepreneurs often point to 2 crucial personal qualities: Passion and Persistence.
Entrepreneur Jessica Herrin is the Founder and CEO of Stella & Dot, a boutique-style accessories company based in San Francisco. Jessica has been honored by Ernst & Young and Inc. 500 as a Top Entrepreneur. In this short video clip, Jessica is speaking with Forbes on what it takes to find success as an entrepreneur.
According to Herrin, “I think entrepreneurship is ultimately persistence, and the willingness to seem crazy for a long time.” Jessica emphasizes that success doesn’t just happen overnight. She advises “sticking with it until you get the right incarnation of the idea… It’s just getting up in the morning every day and chasing what it is in your gut.”
Apparently, perfection isn’t a necessary part of the equation, either. “You can’t wait for something to be perfect to run with it. You have to iterate, you have to do it and build. Just doing something is better than doing nothing.”
At the 2010 D5 Conference, the iconic entrepreneur and Apple co-founder, chairman and CEO, Steve Jobs was asked what would be the single most valuable piece of advice he would give to aspiring entrepreneurs. Jobs response? “You have to have a lot of passion for what you’re doing… and it’s totally true and the reason is because it’s so hard… The ones that are successful loved what they did so they could persevere when the going go really tough.”
If you find yourself feeling a bit apprehensive about all this hard work and tenacity, find ways to continually stoke the initial passion that led you to this journey. And, remember Herrin’s sage advice, “It’s not easy - but it is worth it!”